Loom

A complete design and development of an end-to-end global artisan marketplace.

Year
2024
Services
Full Product Design & Development
Industry
Marketplace
MacBook Pro showing an admin dashboard with stats, recent activity, and user menu on a gray rock background.
Mobile screen showing artisanal product Eagle Stone Sculpture by Gezim Idrizi priced $500 with a textured background.
Collection of rustic gray ceramic pottery including vases, jars, pitchers, and cups on a surface.
MacBook Pro showing an admin dashboard with stats, recent activity, and user menu on a gray rock background.
Mobile screen showing artisanal product Eagle Stone Sculpture by Gezim Idrizi priced $500 with a textured background.
Collection of rustic gray ceramic pottery including vases, jars, pitchers, and cups on a surface.
MacBook Pro showing an admin dashboard with stats, recent activity, and user menu on a gray rock background.
Mobile screen showing artisanal product Eagle Stone Sculpture by Gezim Idrizi priced $500 with a textured background.
Collection of rustic gray ceramic pottery including vases, jars, pitchers, and cups on a surface.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Designing a Global Stage for Artisan Commerce

The Challenge

Loom needed to bridge two very different worlds: the emotional, story-driven experience of artisan craftsmanship and the precision of a fully operational commerce platform. The challenge was designing a system that felt human and premium at every touchpoint without sacrificing clarity or scale.

The Solution

The solution was a unified ecosystem spanning a marketing website, a discovery-first marketplace, and a multi-role dashboard. Every layer was designed with distinct user goals in mind from a customer exploring handcrafted products, to an artisan managing their storefront, to an admin overseeing platform operations.

50+

Screens designed

3-in-1

Marketplace, dashboard & admin

100%

Responsive, mobile-first

MacBook Pro displaying a dashboard with earnings, recent sales, and navigation menu on a dark background.

Dashboard Overview

The Loom dashboard gives super admins and artisans a centralized command center — covering product management, order tracking, payment operations, artisan approvals, and internal messaging. Built for clarity under complexity, it surfaces the right data at the right moment without overwhelming the user.

Black laptop on a black table showing a dashboard with sales, balance, and activity details.

Order Management

A centralized order view with status tracking, detailed breakdowns, invoice downloads, and refund actions. Gives admins and artisans full visibility over every transaction without switching contexts.

Black laptop on black surface showing an order management dashboard with statuses and delivery info.
Round pottery vase with red bird design on rotating stand beside paint jars and brushes.
Order #1000 not delivered, two Japanese Clay Sets ordered, subtotal $600, shipping $50, total $650, download invoice button.

Product Management

Full product lifecycle management publish, unpublish, edit, or remove listings with a single action. Detailed product views keep content accurate and marketplace quality consistent.

Computer screen showing product dashboard listing multiple Japanese Clay Set items with sales and status details.
Wooden shuttle with thread on a loom weaving a beige textile fabric.
Dashboard interface showing New Product Form with fields for title, materials, dimensions, technique, and sustainability.

Payment System

Real-time payment stats, artisan payout tracking, transaction history, and statement access all linked directly to order data. Reduces back-and-forth and keeps financial operations transparent.

Computer screen showing payments dashboard with sales activity, amounts, and download statement buttons.

Messaging System

An internal messaging system that connects admins and artisans in one place. Start conversations, search threads, and respond to queries without leaving the platform.

Black laptop with a messaging app open showing conversation lists and message details on screen.

Everything an Artisan Needs to Run Their Business, in One Place

The artisan-facing dashboard simplifies storefront management giving makers the tools to track orders, manage products, monitor earnings, and communicate with the platform team. Designed to feel approachable for non-technical users without limiting capability. Every screen was built around one question: what does an artisan actually need to see right now and how quickly can they act on it.

User account dashboard with sections for personal info, orders list, order details, and profile editing on desktop.

The Control Room Behind Every Artisan's Success

The super admin view puts every lever in one place approving artisan applications, managing orders, overseeing payments, and moderating content. Designed for speed and oversight, with enough structure to scale as platform complexity grows. Whether resolving a refund or reviewing a new artisan submission, the interface keeps decision-making fast, informed, and friction-free.

Dashboard user interface showing management forms, orders, payments, artisan data, and marketplace stats.

Where Craftsmanship Meets the Screen You're Holding

Every pixel of the Loom experience was built to translate from widescreen discovery to mobile checkout. The responsive design preserves readability, and emotional impact at every breakpoint, ensuring the first impression lands whether on desktop or phone.

Laptop screen shows website for artisanal products featuring an eagle stone sculpture priced at $500.
Smartphone displaying artisanal product marketplace with a $500 Eagle Stone Sculpture listing.
Smartphone on brushed metal surface showing a webpage on crafting visions with artisans in three steps.

A Complete Web Experience Designed for Story, Discovery, and Sale

From the landing page to the checkout confirmation, every screen was designed as part of a connected journey. The website communicates Loom's brand, guides users through the marketplace, and builds the trust needed to convert a first-time visitor into a loyal customer.

Website pages showing artisanal product marketplace, product details, shopping cart, and checkout forms.