National Floors

National Floors is an Australian-owned retailer offering timber, hybrid, vinyl, and laminate flooring with samples and installation support.

Year
2025
Services
Website Design
Industry
Australian flooring retailer
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Digital Strategy & UX Redesign

The Challenge
1.
Customers didn’t know how to measure the required flooring area.
2.
No clear method to calculate how many boxes or tiles were needed.
3.
Users were confused about accessories (Scotia, trims, edging, etc.).
4.
Product page lacked structure and wasn’t conversion-focused.
5.
Many customers dropped off due to complexity in buying flooring.
6.
No automation — everything had to be calculated manually.
The Solution
We redesigned the website and built an Intelligent product page that solves all buying problems.

+42%

Average Order Value

3.5x

Direct Sales Growth

+55%

Conversion Rate

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.

Enhancing Product Discovery Through Detailed Product Pages

The product page experience was created to support deeper product analysis. By presenting essential details clearly, customers can confidently compare products and move forward with their selection.

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.
Close-up of a phone screen showing a menstrual cycle tracker app with activity stats, mood icons labeled Energetic and Argue, and days marked from October 18 to 24, 2025.
Smartphone screen showing sleep trends over last 3 cycles with Follicular phase having 8 hours of sleep, Menstruation 7 hours, Ovulation 7 hours, and Luteal 5 hours.

Product Range & Services

The company offers a diverse collection of flooring styles, colors, and finishes designed to suit modern homes and commercial environments. Their products are known for durability, low maintenance, and contemporary design.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Showroom & Online Presence

National Floors combines a well-designed showroom experience with a user-friendly website. Customers can explore products online or visit the showroom for hands-on guidance from flooring experts.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Introducing Home Page

National Floors delivers high-quality flooring solutions that combine style, durability, and comfort. Explore a wide range of modern flooring options with expert support and free samples to help you choose the perfect floor for your space.

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.
Support options display with icons and descriptions for Free Consultation, Get Measurements, Receive Quote, and Schedule Installation, plus a call button with phone number.
Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Showcasing the Product in Real-Life Use

To highlight the true experience and performance of the product, we presented it in real-world scenarios. Through dynamic visuals and engaging imagery, we demonstrated how every element works together to deliver a powerful, seamless, and enjoyable user experience.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.
Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.
Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.

Contact Experience Built for Serious Enquiries

The contact page was designed to capture high-intent leads and simplify communication. A clear inquiry form and structured contact flow allow prospects to reach out quickly and start meaningful conversations without delays.

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.
Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.

Visual Identity & Rebranding

The original 90s-style branding was replaced with a sleek, high-contrast visual language. We refined the logo for better scalability and introduced a palette that evokes the crisp, aggressive nature of winter sports. This new identity moved the brand away from "budget hobbyist" toward "premium performance gear."

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.