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Proposal Lift
A complete design and development of an AI proposal tool for upwork freelancers and agenciers.
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Helping Freelancers Win More Work, Faster
Challenge & Solution
The core challenge was helping freelancers win work without slowing them down. Users needed proposals that felt personal and on-brand, while the tool had to fit naturally into the Upwork workflow. We designed a focused product and Chrome extension that generate tailored proposals in seconds, keeping the freelancer in control throughout.
30+screens designed
2-in-1web app + chrome extension
100%responsive, mobile-first
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Proposal Lift's landing page and design system
Proposal Lift's marketing site leads with a clear promise, win more work on Upwork, and shows freelancers exactly how it helps. The design keeps the value obvious and the path to sign-up short.
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How Proposal Lift generates proposals in seconds
The core flow turns a job post into a personalised, on-brand proposal almost instantly. The interface keeps generation fast and the freelancer firmly in control.
Proposal Lift's dashboard built for momentum
Users manage personas, tone, and templates from a clean dashboard designed for speed. Every control is where it's expected, so writing proposals never breaks flow.
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Fitting naturally into the Upwork workflow
A Chrome extension brings Proposal Lift directly into Upwork, letting freelancers generate and refine proposals without switching tabs or losing context.
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Personalisation without the effort
Smart options for tone, length, and hook style let users shape each proposal in a click, keeping output personal while saving real time.
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Designed to keep freelancers in control
The product makes AI feel like an assistant, not autopilot, surfacing clear choices and editable output so every proposal still sounds like the freelancer.
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Built to scale with the user
From a first proposal to hundreds, the interface stays clear and fast, supporting power users without overwhelming newcomers.
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A focused, modern product design system
A clean type hierarchy and restrained palette keep the product feeling fast and professional, consistent across the app and the extension.
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The Complete ProposalLift Website
One homepage that takes freelancers from features and pricing to testimonials and FAQs, ending with a clear sign-up.
Mobile-First on Every Screen
Proposal writing, the job feed, pricing, and FAQs all adapt cleanly to mobile, so freelancers can pitch on the go.
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