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Proposal Lift
A complete design and development of an AI proposal tool for freelancers.
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Helping Freelancers Win More Work, Faster
Challenge & Solution
The core challenge was helping freelancers win work without slowing them down. Users needed proposals that felt personal and on-brand, while the tool had to fit naturally into the Upwork workflow. We designed a focused product and Chrome extension that generate tailored proposals in seconds, keeping the freelancer in control throughout.
30+
Screens designed
2-in-1
Web app + Chrome extension
100%
Responsive, mobile-first
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A landing page that sells the outcome
Proposal Lift's marketing site leads with a clear promise, win more work on Upwork, and shows freelancers exactly how it helps. The design keeps the value obvious and the path to sign-up short.
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Generating tailored proposals in seconds
The core flow turns a job post into a personalised, on-brand proposal almost instantly. The interface keeps generation fast and the freelancer firmly in control.
A dashboard built for momentum
Users manage personas, tone, and templates from a clean dashboard designed for speed. Every control is where it's expected, so writing proposals never breaks flow.
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Fitting naturally into the Upwork workflow
A Chrome extension brings Proposal Lift directly into Upwork, letting freelancers generate and refine proposals without switching tabs or losing context.
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Personalisation without the effort
Smart options for tone, length, and hook style let users shape each proposal in a click, keeping output personal while saving real time.
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Designed to keep freelancers in control
The product makes AI feel like an assistant, not autopilot, surfacing clear choices and editable output so every proposal still sounds like the freelancer.
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Built to scale with the user
From a first proposal to hundreds, the interface stays clear and fast, supporting power users without overwhelming newcomers.
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A focused, modern product design system
A clean type hierarchy and restrained palette keep the product feeling fast and professional, consistent across the app and the extension.
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A Complete Web Experience Designed to Build Trust and Drive Action
Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.
A Complete Web Experience Designed to Build Trust and Drive Action
Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.
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