A landing page that sells the outcome
Proposal Lift's marketing site leads with a clear promise, win more work on Upwork, and shows freelancers exactly how it helps. The design keeps the value obvious and the path to sign-up short.
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A complete design and development of an AI proposal tool for freelancers.


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The core challenge was helping freelancers win work without slowing them down. Users needed proposals that felt personal and on-brand, while the tool had to fit naturally into the Upwork workflow. We designed a focused product and Chrome extension that generate tailored proposals in seconds, keeping the freelancer in control throughout.
Screens designed
Web app + Chrome extension
Responsive, mobile-first
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Proposal Lift's marketing site leads with a clear promise, win more work on Upwork, and shows freelancers exactly how it helps. The design keeps the value obvious and the path to sign-up short.
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The core flow turns a job post into a personalised, on-brand proposal almost instantly. The interface keeps generation fast and the freelancer firmly in control.

Users manage personas, tone, and templates from a clean dashboard designed for speed. Every control is where it's expected, so writing proposals never breaks flow.
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A Chrome extension brings Proposal Lift directly into Upwork, letting freelancers generate and refine proposals without switching tabs or losing context.
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Smart options for tone, length, and hook style let users shape each proposal in a click, keeping output personal while saving real time.
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The product makes AI feel like an assistant, not autopilot, surfacing clear choices and editable output so every proposal still sounds like the freelancer.

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From a first proposal to hundreds, the interface stays clear and fast, supporting power users without overwhelming newcomers.
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A clean type hierarchy and restrained palette keep the product feeling fast and professional, consistent across the app and the extension.
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Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.

Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.
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