Proposal Lift

A complete design and development of an AI proposal tool for freelancers.

Year
2024
Services
Full Product Design & Development
Industry
SaaS
Laptop screen showing Chrome extension setup instructions for ProposalLift with a dark side menu.
Smartphone screen showing ProposalLift app interface for writing personalized proposals with AI support.
AI writing tool interface showing persona, model, tone, length, template, hook style, and Write with AI button.
Laptop screen showing Chrome extension setup instructions for ProposalLift with a dark side menu.
Smartphone screen showing ProposalLift app interface for writing personalized proposals with AI support.
AI writing tool interface showing persona, model, tone, length, template, hook style, and Write with AI button.
Laptop screen showing Chrome extension setup instructions for ProposalLift with a dark side menu.
Smartphone screen showing ProposalLift app interface for writing personalized proposals with AI support.
AI writing tool interface showing persona, model, tone, length, template, hook style, and Write with AI button.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Helping Freelancers Win More Work, Faster

Challenge & Solution

The core challenge was helping freelancers win work without slowing them down. Users needed proposals that felt personal and on-brand, while the tool had to fit naturally into the Upwork workflow. We designed a focused product and Chrome extension that generate tailored proposals in seconds, keeping the freelancer in control throughout.

30+

Screens designed

2-in-1

Web app + Chrome extension

100%

Responsive, mobile-first

MacBook Pro laptop displaying a dashboard interface with proposals, projects, team stats, and quick actions.

A landing page that sells the outcome

Proposal Lift's marketing site leads with a clear promise, win more work on Upwork, and shows freelancers exactly how it helps. The design keeps the value obvious and the path to sign-up short.

Font styles Cal Sans Semibold, Regular and Onest Medium, Regular with color codes green, black, grey, light green, white.

Generating tailored proposals in seconds

The core flow turns a job post into a personalised, on-brand proposal almost instantly. The interface keeps generation fast and the freelancer firmly in control.

Dashboard of ProposalLift app showing total proposals, projects, templates, team, and recent Upwork activity.

A dashboard built for momentum

Users manage personas, tone, and templates from a clean dashboard designed for speed. Every control is where it's expected, so writing proposals never breaks flow.

MacBook Pro laptop displaying a job feed interface with design and developer jobs listed for quick apply.
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Job filter screen showing 22 Shopify projects with various job titles and filter options on left panel.

Fitting naturally into the Upwork workflow

A Chrome extension brings Proposal Lift directly into Upwork, letting freelancers generate and refine proposals without switching tabs or losing context.

Laptop screen showing ProposalLift portfolio dashboard with project cards and categories filter.
Popup window for bulk importing portfolio projects via CSV upload or ChatGPT reply input.
Dashboard screen of ProposalLift showing Add Portfolio Project form with fields for name, URL, category, and description.

Personalisation without the effort

Smart options for tone, length, and hook style let users shape each proposal in a click, keeping output personal while saving real time.

Laptop screen showing ProposalLift software Personas page with a list of developers and roles.

Designed to keep freelancers in control

The product makes AI feel like an assistant, not autopilot, surfacing clear choices and editable output so every proposal still sounds like the freelancer.

Open laptop showing ProposalLift app with Templates menu and options for Shopify, Webflow, and Full Stack.
ProposalLift app settings screen focused on AI Models with masked OpenAI API key and AI credits balance.
ProposalLift app interface showing template creation form with metadata, AI generator, and sidebar menu.

Built to scale with the user

From a first proposal to hundreds, the interface stays clear and fast, supporting power users without overwhelming newcomers.

Laptop showing ProposalLift Chrome extension instructions to download and install via Developer Mode.
Login window for Proposal lift extension with email and password fields and sign-in options.
AI app menu with options for persona, AI model, tone, length, template, hook style, and 'Write with AI' button.

A focused, modern product design system

A clean type hierarchy and restrained palette keep the product feeling fast and professional, consistent across the app and the extension.

MacBook Pro displaying ProposalLift app for writing personalized proposals using AI with no credit card needed.

A Complete Web Experience Designed to Build Trust and Drive Action

Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.

ProposalLift homepage showing AI proposal tool features, pricing plans, testimonials, FAQs, and dashboard preview.

A Complete Web Experience Designed to Build Trust and Drive Action

Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.

Mobile screens showing ProposalLift app features: proposal writing, job feed, pricing plans, FAQs, and proposal generation.