Somma

A complete brand and e-commerce design and development for a sleep-wellness range.

Year
2024
Services
Website Design & Development, Branding
Industry
eCommerce
Smartphone displaying Somma anti-snoring kit product page with items and 50% off offer.
Open Somma box with dental care tools, red ring device, brushes, and black floss picks inside.
Older man sleeping on patterned pillow with a black nose strip on his nose.
Smartphone displaying Somma anti-snoring kit product page with items and 50% off offer.
Open Somma box with dental care tools, red ring device, brushes, and black floss picks inside.
Older man sleeping on patterned pillow with a black nose strip on his nose.
Smartphone displaying Somma anti-snoring kit product page with items and 50% off offer.
Open Somma box with dental care tools, red ring device, brushes, and black floss picks inside.
Older man sleeping on patterned pillow with a black nose strip on his nose.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Designing a Calm, Credible Home for Better Sleep

Challenge & Solution

The core challenge was building credibility for a sleep-wellness range in a crowded market. Buyers needed to understand the products and trust the claims, while the brand needed a calm, premium feel. We designed a cohesive brand and store experience that explains each solution simply and guides shoppers from problem to purchase.

25+

Screens designed

3

Sleep products designed

100%

Responsive, mobile-first

Website page showing Somma Anti-Snoring Kit with pillow, mouthpieces, nose strips, pricing, and features.

A calm, premium home for better sleep

Somma's experience opens with a soothing, premium aesthetic that matches its promise of restful sleep. Clear messaging introduces the range without overwhelming first-time visitors.

Style guide showing main brand colors, typography samples, and text style headings details.

Explaining each solution simply

From the mouthpiece to the pillow, every product is presented with clear benefits and gentle guidance. The design helps shoppers understand what's right for them at a glance.

Nine-panel somma anti-snoring kit ads show products, benefits, pillow, exercises, and how to use for better sleep.

Guiding shoppers from problem to purchase

Product pages lead with the problem they solve, then build confidence with proof and clear detail, making the path to checkout feel effortless and reassuring.

Laptop displaying Somma's anti-snoring kit website with product details and pricing in euros.
Smartphone displaying a webpage for Somma anti-snoring kit with product images and features.
Smartphone screen showing instructions to fit Somna mouthpiece to fix snoring, featuring product image in case.

Education that builds trust

Supporting content explains the science of better sleep in approachable terms, positioning Somma as a credible partner rather than just another product.

Comparison table on laptop screen contrasting Somna anti-snoring solutions with cheap copies.

A cohesive, restful design system

A soft palette, calm imagery, and consistent type give Somma a premium wellness feel, reinforcing trust across the whole experience.

Open laptop on tiled surface displays snoring remedy steps with images of mouthpiece, nasal strip, and pillow.

Consistency across every touchpoint

Shared components and spacing keep the brand feeling considered from homepage to checkout, so the experience stays calm, clear, and on-brand throughout.

Laptop screen displays three Somma anti-snoring kits: Standard, Complete, and Basic with prices and features.

A Complete Web Experience Designed to Build Trust and Drive Action

Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.

Somma anti-snoring kit page showing product details, causes of snoring, benefits, and customer reviews.