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Bringing Rugged Style to a Digital Storefront
Challenge & Solution
The core challenge was translating Split Ridge's authentic, rugged outdoor identity into a digital shopping experience without losing the brand's raw, adventure-driven personality. We redesigned the storefront around purpose-built collections, story-driven category pages, and community-powered trust — turning casual browsers into a loyal, field-tested customer base.
5+
Pages designed
Custom
Design system
100%
Responsive, mobile-first
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Effortless Browsing, Built for the Outdoors
Filtering was designed around how outdoor shoppers think — size, fabric, price, activity use not generic categories. The result is a clean, distraction-free grid that keeps the brand's rugged identity intact.
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Categories That Match Real Adventures
Products are grouped by activity, not just type, Hats, Shirts, Hoodies, Field Gear so customers gear up for their specific adventure in one glance.
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Every Product Tells Its Own Story
Each product page pairs lifestyle imagery with clear color, size, and feature details — so customers know exactly what they're getting before they add it to cart.
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Real Faces of the Field Team
The Field Team page turns real customers into brand storytellers — rafting, riding, and adventuring in Split Ridge gear giving the brand authenticity no studio shoot could replicate.
An Ambassador Program Worth Joining
The ambassador page lays out clear perks free shipping, exclusive discounts, early drop access, and a shot at being featured turning loyal customers into an active field team.
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Meet the Faces Behind the Brand
Individual ambassador profiles turn the Field Team into real people with real stories — building trust that no product photo alone could deliver.
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A Storefront Built to Turn Browsers Into Believers
From category navigation to product pages to the Field Team community, every screen was designed with one goal — help outdoor shoppers find their gear fast, trust the brand instantly, and come back for the next adventure.
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A Storefront Built to Turn Browsers Into Believers
From category navigation to product pages to the Field Team community, every screen was designed with one goal — help outdoor shoppers find their gear fast, trust the brand instantly, and come back for the next adventure.
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