Nishma - CRO Audit

CRO audit of a personal brand pinpointing why the homepage wasn’t converting and the redesign that fixes it.

Year

2025

Services

CRO Audit

Industry

Consulting

Utilize a hero image that clearly illustrates your niche while fostering an emotional connection with your target audience to drive immediate engagement.
Showcase your experience, add a bold badge (e.g., “10 years experience at Google Uk”) to provide proof of effectiveness and increase user confidence.
Lead with a clear headline that highlights the primary value proposition, ensuring the core message is simple and compelling.
Ensure all call-to-action buttons are 56px in height and full-width for mobile views to optimize for "thumb-zone" reachability and ease of use.
Present key services and solutions in a concise, easy-to-scan format that addresses common user pain points and inquiries at a glance.
Feature recognizable brand logos to establish immediate industry credibility and reduce friction for new users.

Recommendation

The Audit: Why the Homepage Wasn’t Converting

The Challenge

The hero didn't illustrate the niche or create an emotional connection

No proof of experience or credibility badge up top

The headline didn't lead with a clear value proposition

CTAs weren't sized or placed for easy mobile tapping

Key services weren't presented in a scannable format

No recognizable brand logos to establish industry credibility

The Solution

We redesigned the homepage around conversion best practice — a niche-led hero with an emotional hook, a prominent experience badge, a clear value-proposition headline, scannable services, recognizable brand logos, and thumb-friendly CTAs. The result is a focused, mobile-first homepage built to convert.