Tailormade Nutrition - CRO Audit

Your nav should be responsive, just like the rest of your site. Decide what is critical for users to access outside the mobile menu and place it in the navigation. Decrease the size of the logo and Following the general rule of thumb—logo (home), menu, search and cart.

Featuring top categories above the hero boosts user experience by offering quick, visual access to popular sections and guiding the shopping journey.

Displaying your reviews and a high star rating builds instant credibility, encouraging trust from new users.

The new hero image effectively showcases the product. Ensure the image is optimized for quick loading to maintain engagement.

Enhance the headline and highlight the unique selling point of your service, making a compelling case for users to buy.

Add the key traits prominently for easier readability, allowing users to see better the benefits they can take advantage of, thus helping break down the purchase barrier more easily.

Pull in a full-width CTA at the bottom of the page navigating your users to 'Explore Products’. Ensure action buttons are 56px in height on mobile, sit at the bottom, and use them as communication tools.