Transparent Gifts → Unicos - CRO Audit

CRO audit of a personalised-gift eCommerce brand — pinpointing why the homepage wasn’t converting and the redesign that fixes it with new brand identity

Year

2025

Services

Brand Repositioning

CRO Audit

Industry

eCommerce / Gifts

Highlighting local craftsmanship builds instant trust, while promising 24-hour delivery eliminates shipping hesitation at the very first touchpoint to maximize conversions.
Your nav should be responsive, just like the rest of your site. Decide what is critical for users to access outside the mobile menu and place it in the navigation.Following the general rule of thumb—logo (home), menu, cart and search.
Featuring top categories above the hero boosts user experience by offering quick, visual access to popular sections and guiding the shopping journey.
The updated hero image of the product gives a clear visual idea. Ensure the image is optimized for quick loading to maintain engagement.
Displaying reviews like 300,000+ Satisfied Customers, leverages the psychological trigger of social proof. It instantly signals to new visitors that the brand is established, trusted by a massive community.
Enhance the headline and highlight the unique selling point of your product, making a compelling case for users to buy.
Placing recognizable, third-party logos above the fold instantly builds credibility. It reassures visitors of quality and reliability the moment they arrive, neutralizing buyer hesitation early.

Recommendation

The Audit: Why the Homepage Wasn’t Converting

The Challenge

The value of local craftsmanship and 24-hour delivery wasn't surfaced upfront

Navigation wasn't responsive or focused on key actions

Top categories weren't surfaced above the hero

The hero didn't show the product clearly or load efficiently

No review count or social proof to signal a trusted brand

The headline didn't highlight a clear unique selling point

No recognizable third-party logos above the fold

The Solution

We redesigned the homepage around conversion best practice — a hero that leads with local craftsmanship and 24-hour delivery, a focused responsive nav, top categories above the fold, strong social proof and trust logos, and a benefit-led headline. The result is a focused, mobile-first homepage built to convert.