Youth Engine Labs - CRO Audit

CRO audit of a longevity supplement eCommerce brand — pinpointing why the homepage wasn’t converting and the redesign that fixes it.

Year

2025

Services

Ongoing Maintenance

Industry

Healthcare

Your nav should be responsive, just like the rest of your site. Increase the size of the logo and Following the general rule of thumb—logo (home), menu and cart.
Featuring top categories above the hero boosts user experience by offering quick, visual access to popular sections and guiding the shopping journey.
Displaying your reviews and a high star rating builds instant credibility, encouraging trust from new users.
Enhance the headline and highlight the unique selling point of your service, making a compelling case for users to buy.
Add the key traits prominently for easier readability, allowing users to see better the benefits they can take advantage of, thus helping break down the purchase barrier more easily.
Pull in a full-width CTA at the bottom of the page navigating your users to 'Shop Youth Engine’. Ensure action buttons are 56px in height on mobile, sit at the bottom, and use them as communication tools.
By placing the return policy in the immediate eye-path of the CTA, you are essentially offering a safety net at the exact moment they are standing on the edge of the decision.

Recommendation

The Audit: Why the Homepage Wasn’t Converting

The Challenge

Navigation wasn't responsive or focused on key actions

Top categories weren't surfaced above the hero

No ratings or social proof to reassure new visitors

The headline didn't lead with a clear, unique selling point

Key product features were not scannable or icon-led

A weak CTA with no clear next step

No return-policy reassurance near the CTA

The Solution

We redesigned the homepage around conversion best practice — a responsive nav, top categories above the hero, prominent ratings, a benefit-led headline, scannable feature icons, a high-contrast CTA, and a return-policy reassurance beneath it. The result is a focused, mobile-first homepage built to convert.