CAL Accountant

A tax web app we designed to connect UK taxpayers with HMRC.

Year

2024

Services

Web App

UX/UI Design

Industry

Finance

Laptop screen showing tax calculation app interface for self-employment income and expenses.

Person using a calculator and writing calculations on paper with a blue pen.

Mobile login screen with fields for email, password, login button, and options to continue with Facebook or Google.

Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.

Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.

Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Project Overview

A comprehensive end-to-end ecosystem

We transformed CAL Accountants from a traditional consultancy into a digital-first leader by delivering a comprehensive end-to-end ecosystem. This integrated solution featured a fresh brand identity, a conversion-driven website, and a powerful CRM coupled with a customer-facing mobile app that automates the entire tax submission and payment process. By replacing manual workflows with seamless HMRC-ready automation, we significantly boosted operational efficiency and accuracy, positioning the firm as a modern, scalable, and trusted partner in the UK tax landscape.

Smartphone screens showing a tax app interface for estimating self-employment tax and managing returns.

Mobile Application

The CAL mobile app empowers users to manage their entire tax journey from their pocket. From secure document uploads and real-time status tracking to automatic tax calculations and in-app payments, we designed a friction-free experience that makes compliance feel effortless.

People sitting and talking on a boat deck at sunset with calm water and mountains in the background.

Mobile screen showing two document files with download icons, a text box, and approve and amendment buttons.

From Manual to Modern,the Tax Consultancy Experience Reimagined

For decades, filing meant paperwork, phone calls, and waiting. We replaced that with a guided digital flow. Taxpayers move through document upload, automatic calculations, and submission in a few clear steps, while the firm handles everything from one connected back office. Manual work became automated, HMRC-ready accuracy.

Computer screen showing a product management interface with product selection and page options.

Smiling woman in green tank top holding a white pill close to the camera indoors.

Computer monitor displaying a website editor interface with page option panels and menu bar.

Custom CRM (Admin Portal)

Behind the app sits a custom CRM that runs the firm. Staff see every client's status, documents, and deadlines in one place, with automated reminders and HMRC submission tracking. What used to live in spreadsheets and inboxes now runs as one workflow, so nothing slips and every return is filed on time.

Collage of digital dashboard screens showing invoices, tax return, and document uploads for user Alexander Kyzma.

Trust-Centric Visual Identity

Tax is about trust, so the brand had to feel secure and human at once. A confident palette, clear typography, and calm, jargon-free language make a complex service feel safe to hand over. The identity carries from the website into the app, so CAL feels like one dependable partner at every step.

Stylized white letters C and A with red, yellow, and green bars and an arrow on blue background.

Welcome email from Crawley Accountants with tax document update and app download links.

A modern, CRO-optimized site focused on lead generation

The marketing site does one job: turn searchers into booked clients. Clear service explanations, trust signals, and a focused contact flow guide UK taxpayers from "I need help with my return" to a booked consultation.