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Loafy
LOAFY is a sustainable sleep brand offering eco-friendly mattresses, designed to build trust and drive conversions through a clear, user-focused experience.
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Digital Strategy & UX Redesign
+47%
Add-to-Cart Rate
+31%
Mobile Conversions
-24%
Bounce Rate
Uncovering Product Characteristics
Simplifying the choice. With multiple mattress types, firmness levels, and sizes, new customers often felt overwhelmed. Our UX research showed that "choice paralysis" was the biggest barrier to conversion. So the site stopped being a catalog and became a digital consultant that guides each shopper to the right mattress.
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Product Comparison Strategy
This case study presents three mattress variants (Loafy, Luxe, and Foam) through a structured comparison layout that helps users quickly understand the differences and choose what fits.
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Building a Seamless Mobile Experience for Better Sleep Shopping
Knowing that customers shop on the go, we focused on designing a smooth, intuitive mobile experience. From easy browsing to quick checkout, every detail is crafted to make choosing the right mattress simple, fast, and stress-free.
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Streamlined Checkout Experience
Our goal was to reduce friction and speed up the purchase process. We designed a step-by-step checkout flow that feels simple and clear, avoiding overwhelming users with too many fields at once.
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