Shinie

Shinie is a beauty brand offering an at-home IPL hair-removal device, designed to deliver salon-level results simply, painlessly, and effectively at home.

Year

2025

Services

UX/UI Design

CRO

Development

Industry

eCommerce

Two phones showing Shinie IPL hair removal product pages with features and a woman using the device.

Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.

Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.

Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Digital Strategy & UX Redesign

The Challenge

Website design was old, basic, and not aligned with modern e-commerce standards

Poor conversions due to weak UX & missing CRO fundamentals.

Checkout flow (especially mobile) was causing drop-offs.

Product pages lacked trust, clarity, and strong visual storytelling.

No structure for motivating buyers (trust badges, social proof, optimized CTAs, etc.).

The Solution

We redesigned Shini.de into a clean, modern, conversion-ready storefront with a user-first approach.

+44%

Conversion Rate

+36%

PDP Engagement

+27%

Average Order Value

Woman using a handheld IPL hair removal device on her underarm on a product webpage.

A Smarter Hair Removal Experience

Created for women who want effortless, long-term smoothness without irritation. Advanced technology meets everyday comfort.

Laptop screen showing a mattress comparison chart with Luxe, Loafy, and Foam models priced at $2300 each.

Person using a pink handheld device for hair removal on their leg with a pink background.

Woman with short hair kissing a pink hair removal device against a pink background.

Woman wearing sunglasses using a rose gold hair removal device on her face against a pink background.

Cost-Driven Value Strategy

We positioned Shini IPL as a long-term, cost-effective alternative by clearly comparing lifetime costs against shaving, waxing, and laser treatments.

Laptop screen shows cost comparison of hair removal methods and diagrams of Shinie IPL Pro 2.0 vs traditional IPL devices.

Enhancing Product Discovery Through Detailed Product Pages

The product page experience was created to support deeper product analysis. By presenting essential details clearly, customers can confidently compare products and move forward with their selection.

Collage of women using shinie IPL device for skin smoothing and hair removal with benefits explained below.

E-commerce page for Coastal Blackbutt hybrid flooring with product images, details, reviews, related products.

Effortless, Long Lasting Hair Removal at Home

The Premium Hair Free Bundle delivers fast, effective at-home hair removal, with results visible in just 4 weeks. Users enjoy smooth skin, convenience, and no painful salon appointments, backed by a 100-day money-back guarantee..

Computer screen showing a product page for Premium Hair Free Bundle with devices, gloves, glasses, and travel bag.

Mobile-First Optimization

The Shinie IPL 3 is an at-home IPL hair removal device that reduces hair growth with painless, 10-minute weekly treatments. It delivers smooth, long-lasting results for legs, arms, face, underarms, and bikini area—no shaving or salon visits needed.