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My Accent Way
An American-accent training platform, built with CRO, UI/UX design, and development.
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Full Website Redesign & CRO Optimization
+57%
Course Enrollments
3.2x
Trial-to-Paid
+42%
Lesson Completion
Learn Anytime, Anywhere with Online Classes
Access high-quality online classes built for flexibility and clarity. Students can learn at their own pace while staying connected with expert instructors and course materials.
Optimizing the Path to Purchase with Value-Based Pricing
By categorizing services into "Single Sessions," "AI Classes," and "Customized Training," we created a transparent roadmap for potential students. This layout uses strategic visual cues to draw focus to our flagship programs, ensuring that the most profitable options are also the most visible and appealing.
Visualization through 2D Sound Motion Technology
We integrated 2D Sound Motion Technology to transform auditory learning into a visual experience, showing students the exact mouth mechanics needed for authentic American sounds. By bridging the gap between hearing and speaking, this interactive tool accelerates accent reduction through precise, animated guidance.
Mobile-First Optimization
We optimized the entire website for mobile performance, ensuring that complex features like 2D sound animations and the Learning Management System remain fast and intuitive on all devices. This mobile-first approach allows global professionals to transition effortlessly from desktop to smartphone, making high-quality accent training accessible even on the go.
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Optimized Multi-Step Trial Booking System
We designed a clear "Four Easy Steps" visual guide—Read, Pay, Create, and Book—to simplify the user journey and reduce friction during the trial session registration process.
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