My Accent Way

An American-accent training platform, built with CRO, UI/UX design, and development.

Year

2024

Services

UX/UI Design

Development

Industry

Education

My Accent Way American Accent Training homepage with Prof. Alex shown on a mobile phone

Prof. Alex, My Accent Way American accent coach, in a light blue polo shirt

My Accent Way Voices of Americans student testimonials section on a mobile phone

Full Website Redesign & CRO Optimization

The Challenge

The website was messy and inconsistent, making navigation difficult.

Users couldn't understand where to start or how to find relevant courses.

No clear structure for CTAs, course categories, or user flow.

Design felt old, unprofessional, and not aligned with modern education platforms.

Conversion rate was low because visitors lost interest early.

The Solution

We redesigned and developed My Accent Way into a clean, modern learning platform with clear course categories, value-based pricing, and a simple four-step trial booking flow, so students know exactly where to start and how to sign up.

+57%

Course Enrollments

3.2x

Trial-to-Paid

+42%

Lesson Completion

My Accent Way American Accent Training homepage on a desktop monitor, featuring Prof. Alex and a Try 1-Hour Session button

Learn Anytime, Anywhere with Online Classes

Access high-quality online classes built for flexibility and clarity. Students can learn at their own pace while staying connected with expert instructors and course materials.

Woman on a laptop video call with a grid of students, showing My Accent Way live online accent classes

Optimizing the Path to Purchase with Value-Based Pricing

By categorizing services into "Single Sessions," "AI Classes," and "Customized Training," we created a transparent roadmap for potential students. This layout uses strategic visual cues to draw focus to our flagship programs, ensuring that the most profitable options are also the most visible and appealing.

My Accent Way pricing plans: Group Sessions at $50, 1-on-1 Sessions at $150 with an $80 first trial class, and Single Sound Session at $150

Visualization through 2D Sound Motion Technology

We integrated 2D Sound Motion Technology to transform auditory learning into a visual experience, showing students the exact mouth mechanics needed for authentic American sounds. By bridging the gap between hearing and speaking, this interactive tool accelerates accent reduction through precise, animated guidance.

My Accent Way 2D Sound Motion Technology page showing a mouth animation for 24 American consonants, 20 vowels, and 30 sound interactions

Mobile-First Optimization

We optimized the entire website for mobile performance, ensuring that complex features like 2D sound animations and the Learning Management System remain fast and intuitive on all devices. This mobile-first approach allows global professionals to transition effortlessly from desktop to smartphone, making high-quality accent training accessible even on the go.

My Accent Way Group Sessions pricing card at $50 per session shown on a mobile phone

My Accent Way Voices of Americans student testimonials section shown on a mobile phone

Two phones showing the My Accent Way homepage and the American accent training curriculum on mobile

My Accent Way 2D Sound Motion Technology section with an Enroll Today button shown on a mobile phone

Optimized Multi-Step Trial Booking System

We designed a clear "Four Easy Steps" visual guide—Read, Pay, Create, and Book—to simplify the user journey and reduce friction during the trial session registration process.

My Accent Way trial session page with Prof. Alex, four easy steps to book (Read, Pay, Create, Book), and student reviews