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National Floors
National Floors is an Australian-owned retailer offering timber, hybrid, vinyl, and laminate flooring with samples and installation support.
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Digital Strategy & UX Redesign
+63%
Sample Requests
+47%
Qualified Enquiries
+29%
Time on Site
Enhancing Product Discovery Through Detailed Product Pages
The product page experience was created to support deeper product analysis. By presenting essential details clearly, customers can confidently compare products and move forward with their selection.
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Product Range & Services
The company offers a diverse collection of flooring styles, colors, and finishes designed to suit modern homes and commercial environments. Their products are known for durability, low maintenance, and contemporary design.
Showroom & Online Presence
National Floors combines a well-designed showroom experience with a user-friendly website. Customers can explore products online or visit the showroom for hands-on guidance from flooring experts.
Introducing Home Page
National Floors delivers high-quality flooring solutions that combine style, durability, and comfort. Explore a wide range of modern flooring options with expert support and free samples to help you choose the perfect floor for your space.
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Showcasing the Product in Real-Life Use
To highlight the true experience and performance of the product, we presented it in real-world scenarios. Through dynamic visuals and engaging imagery, we demonstrated how every element works together to deliver a powerful, seamless, and enjoyable user experience.
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Contact Experience Built for Serious Enquiries
The contact page was designed to capture high-intent leads and simplify communication. A clear inquiry form and structured contact flow allow prospects to reach out quickly and start meaningful conversations without delays.
Visual Identity & Rebranding
The original 90s-style branding was replaced with a sleek, high-contrast visual language. We refined the logo for better scalability and introduced a palette that evokes the crisp, aggressive nature of winter sports. This new identity moved the brand away from "budget hobbyist" toward "premium performance gear."
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