National Floors

National Floors is an Australian-owned retailer offering timber, hybrid, vinyl, and laminate flooring with samples and installation support.

Year
2025
Services
Website Design
Industry
Australian flooring retailer
Smartphone displaying Coastal Blackbutt 5G Hybrid Flooring product with price and details.
Black food truck selling hand made doughnuts labeled fresh every day with a display of doughnuts.
Tablet and phone showing a flooring website with brown hybrid wood floor samples and filters.
Smartphone displaying Coastal Blackbutt 5G Hybrid Flooring product with price and details.
Black food truck selling hand made doughnuts labeled fresh every day with a display of doughnuts.
Tablet and phone showing a flooring website with brown hybrid wood floor samples and filters.
Smartphone displaying Coastal Blackbutt 5G Hybrid Flooring product with price and details.
Black food truck selling hand made doughnuts labeled fresh every day with a display of doughnuts.
Tablet and phone showing a flooring website with brown hybrid wood floor samples and filters.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Digital Strategy & UX Redesign

The Challenge
1.
Customers didn’t know how to measure the required flooring area.
2.
No clear method to calculate how many boxes or tiles were needed.
3.
Users were confused about accessories (Scotia, trims, edging, etc.).
4.
Product page lacked structure and wasn’t conversion-focused.
5.
Many customers dropped off due to complexity in buying flooring.
6.
No automation — everything had to be calculated manually.
The Solution
We redesigned the website and built an Intelligent product page that solves all buying problems.

+42%

Average Order Value

3.5x

Direct Sales Growth

+55%

Conversion Rate

Laptop showing flooring solutions website with shelves of flooring samples in a showroom.

Enhancing Product Discovery Through Detailed Product Pages

The product page experience was created to support deeper product analysis. By presenting essential details clearly, customers can confidently compare products and move forward with their selection.

Three smartphones showing Samphire app pages with info about Nettle for menstrual pain and mood relief.
Two images of Zoefull Super Polyphenols bottles with 4.5-star reviews praising immune support.
Comparison chart showing Zoefull benefits versus others, highlighting Mediterranean ingredients and gut health support.

Product Range & Services

The company offers a diverse collection of flooring styles, colors, and finishes designed to suit modern homes and commercial environments. Their products are known for durability, low maintenance, and contemporary design.

Website interface showing flooring options: Hybrid, Laminate, Timber, Carpet, Vinyl, Tiles with room thumbnails below.

Showroom & Online Presence

National Floors combines a well-designed showroom experience with a user-friendly website. Customers can explore products online or visit the showroom for hands-on guidance from flooring experts.

Two showroom images: one showing wood flooring samples inside and one the National Floors store exterior.

Introducing Home Page

National Floors delivers high-quality flooring solutions that combine style, durability, and comfort. Explore a wide range of modern flooring options with expert support and free samples to help you choose the perfect floor for your space.

Two mobile checkout screens showing LOAFY brand, payment options, delivery country Canada, total $1,153.95 CAD.
Support info: free consultation, measurements, quotes, installation scheduling, and a call number.
Tablet and smartphone displaying a flooring product website with wood sample listings in brown color.

Showcasing the Product in Real-Life Use

To highlight the true experience and performance of the product, we presented it in real-world scenarios. Through dynamic visuals and engaging imagery, we demonstrated how every element works together to deliver a powerful, seamless, and enjoyable user experience.

Laptop screen showing mattress options Luxe, Loafy, and Foam with prices and features comparison.
National Floors online form showing selection of color, thickness, quantity, and plastic flooring underlay options.
National Floors site section to select flooring thickness from 5.5 mm to 10 mm, with 8 mm highlighted.
National Floors webpage section showing color and thickness selected, quantity set to 7 square meters.

Contact Experience Built for Serious Enquiries

The contact page was designed to capture high-intent leads and simplify communication. A clear inquiry form and structured contact flow allow prospects to reach out quickly and start meaningful conversations without delays.

Tablet displaying a booking form to get a free flooring quote with name, phone, email, location options, and notes.
Samples of various wood floor colors and textures with National Floors branded boxes on wooden floor.

Visual Identity & Rebranding

The original 90s-style branding was replaced with a sleek, high-contrast visual language. We refined the logo for better scalability and introduced a palette that evokes the crisp, aggressive nature of winter sports. This new identity moved the brand away from "budget hobbyist" toward "premium performance gear."

Style guide showing text styles with font sizes and color styles with main brand colors and typography details.