Samphire

Samphire Neuro is a women’s health neurotechnology company offering drug- and hormone-free brain-based solutions for menstrual pain, mood, and cycle wellbeing.

Year
2025
Services
Website Design
Industry
Neurotech
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Digital Strategy & UX Redesign

The Challenge
1.
Website needed a more professional and trustworthy look.
2.
Product pages were unclear and not optimized for conversions.
3.
Mobile experience lacked structure and clarity.
4.
Users didn’t fully understand how the devices + app work together.
5.
Cart and empty cart pages were not designed for upsells or retention.
6.
Needed strong storytelling around the science of pain relief.
The Solution
We redesigned and optimized multiple high-impact pages with a clean, modern, and conversion-driven approach.

+42%

Average Order Value

3.5x

Direct Sales Growth

+55%

Conversion Rate

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.

Highlighting Product Features & Benefits

High-quality product images and interactive visuals showcase Samphire’s neurotechnology devices, emphasizing their drug-free, brain-first approach to menstrual relief. The carefully structured content flow guides visitors to explore product functionality, clinical validation, and unique design features.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Smart Cycle Tracking & Personalized Well‑Being

Samphire is a brain‑first menstrual health app that helps you understand your unique cycle, track symptoms, and discover personal patterns with science‑backed tools. With intuitive logging, phase‑aware insights, and guided practices like breathing and meditation, Samphire empowers you to sync your life with your body’s rhythm and feel better across every cycle.

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.
Close-up of a phone screen showing a menstrual cycle tracker app with activity stats, mood icons labeled Energetic and Argue, and days marked from October 18 to 24, 2025.
Smartphone screen showing sleep trends over last 3 cycles with Follicular phase having 8 hours of sleep, Menstruation 7 hours, Ovulation 7 hours, and Luteal 5 hours.

Pricing That Respects Your Health Journey

Our pricing strategy focuses on clarity and fairness, ensuring users can explore meaningful health insights without financial pressure. This approach supports confidence, loyalty, and sustained app usage.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Designing a Human-Centered Mobile Health Experience

Understanding that women’s health is deeply personal, we designed Samphire as a mobile-first experience that makes logging, reflecting, and discovering patterns feel natural, supportive, and empowering.

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.
Support options display with icons and descriptions for Free Consultation, Get Measurements, Receive Quote, and Schedule Installation, plus a call button with phone number.
Open laptop displaying Samphire website offering drug and hormone free relief for period pain and mood, with a woman lying on a bed looking at her phone.

Visual Identity & Rebranding

The original 90s-style branding was replaced with a sleek, high-contrast visual language. We refined the logo for better scalability and introduced a palette that evokes the crisp, aggressive nature of winter sports. This new identity moved the brand away from "budget hobbyist" toward "premium performance gear."

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.