PK Cargo

PK Cargo’s website was redesigned with a modern, mobile-first and CRO-focused approach to fix low lead generation despite active Google Ads.

Year

2024

Services

UX/UI Design

Development

Industry

Logistics

Website on a monitor showing cargo service with yellow truck and quote request form.

Smartphone screen showing sea cargo shipping rates from £1.25 per kg with an airplane and cargo ship image.

Laptop screen showing logistics website offering cargo shipping to Pakistan and Kashmir with plane and ship images.

Website showing a yellow cargo truck and a form to request a quote for air or sea cargo shipping.

Smartphone showing sea cargo shipping service with rates starting from £1.25 per kilogram and Get Quote button.

Laptop showing cargo service website with airplane and ship for Pakistan and Kashmir deliveries.

Design & UX Solution

The Challenge

Website design was very old giving a poor first impression.

Layout lacked structure, clarity, and trust signals.

No CRO strategy in place → poor lead conversion.

Google Ads traffic was being wasted due to weak landing flow.

Mobile experience was especially poor, causing drop-offs.

No clear CTAs or inquiry flow for service requests

The Solution

We redesigned PK Cargo’s website with a modern, professional, and conversion-focused approach.

+68%

Average Order Value

+39%

Lead Conversion

24h

Avg Quote Time

Introducing Home Page

Our end-to-end door-to-door shipping service manages everything from pickup to final delivery, offering a hassle-free logistics experience.

PK Cargo homepage hero - Send cargo to Pakistan and Kashmir

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.

Reliable Cargo & Shipping Services You Can Trust

Our end-to-end door-to-door shipping service manages everything from pickup to final delivery, offering a hassle-free logistics experience.

PK Cargo air and sea cargo service pages on two monitors

Contact Flow Optimized

PK Cargo’s optimized contact flow builds trust and encourages serious inquiries. Prospects can request quotes, track shipments, and connect with our team instantly—making the first step toward shipping hassle-free.

PK Cargo quote request page on a desktop monitor

Mobile-First Optimization

Fast, reliable cargo services connecting the UK and Ukraine. Track shipments, get answers in our FAQ, and join our creative agency initiative—all in one easy-to-navigate mobile site.

PK Cargo mobile website on two smartphones