Amplify

A complete redesign of a construction project management platform.

Year

2024

Services

Web & Mobile App, Website Design

Industry

Construction

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Sugar Baby Glowing Kitty Kit product page on mobile

Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.

Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.

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A complete redesign

Project Overview

Amplify is a complete redesign of a construction project management platform, covering the website, web app, and mobile app. The project transformed an outdated, confusing system into a clean, modern, and intuitive SaaS experience by fixing broken user flows, redesigning all features, adding missing functionality, and introducing a customizable dashboard card system resulting in a scalable, user-friendly platform tailored for non-technical construction teams.

Amplify project management dashboard displayed on a laptop

Dashboard Design

The Amplify dashboard is designed to give users an instant, high-level view of performance through clear KPI cards for leads, bids, wins, and losses, combined with visual insights into estimator performance.

Interactive charts, time-based filters, and a customizable card system allow users to focus on the metrics most relevant to their role, turning complex construction data into an intuitive, actionable overview that supports faster and smarter decision-making.

Two smartphones displaying a skincare product website featuring images of women, product benefits, and customer testimonials on a light yellow background.

Project Managment

The core of Amplify is its Project Management module. Previously, managing complex construction bids and active projects was a heavy, data-dense task that overwhelmed users. I redesigned this feature to prioritize clarity, speed, and customization.

I implemented a robust filtering engine that allows users to drill down by Job Type, Estimator, or Location in seconds. By adding smart search columns and clear status indicators, I reduced the cognitive load on project managers, allowing them to spend less time finding data and more time winning bids.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Project management interface showing multiple entries for company Pacific Hydrotech with contact Jimmy Garibaldi, project and job ID as Contracting, and estimator location Austin, TX.

Project management dashboard displaying a list of test projects with filters and bidding statuses such as Prime Bid and Auto Bid.

Mobile-First Experience

Rather than relying on simple responsiveness, the mobile app was redesigned with custom layouts optimized for on-site usage. Key actions and information are easily accessible, enabling field teams to update projects, review details, and stay connected in real time, directly from the job site.

Sugar Baby viral Turmeric & Kojic Acid Glow Wash bottle with lemon slice and ginger root on orange background, featuring bubbles and product benefits.

Pricing options showing one-time purchase for $35 discounted from $70 and subscription for $70 discounted from $140 with benefits of monthly delivery, ability to modify, pause or cancel anytime, and fast shipping.

Lead Management

Clarifying Value to Increase Recurring Revenue One of the biggest hurdles was the lack of clarity between one-time purchases and subscriptions. We introduced a redesigned toggle system that clearly highlights the savings and benefits of subscribing. This simple UX fix turned a point of confusion into a powerful tool for increasing Customer Lifetime Value (CLV).

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User interface panel titled Customize Columns showing options with search bar and visible eye icons for Location, Job Walk, Contact Name, Job Type, Job ID, Job Name, ROM, and Est Start columns.

User interface of a leads form with fields for proposed start date, valuation, existing structure or vacant land, market sector, construction type, owner developer name, phone number, contact, email, permit type, reporter, and project type, with Back and Next buttons.

Communication Features

From strategy and UX/UI to custom development and performance optimization, we offer a full suite of capabilities that support your product throughout its lifecycle.

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Mobile App

The mobile UI focuses on actionable layouts that cater to the unique needs of users on the go. I replaced dense tables with scannable, vertical cards and touch-friendly navigation, making it easy to manage bid updates or coordinate team chats with one hand. This transition from a web-centric view to a mobile-optimized interface ensures a seamless, consistent experience across the entire Amplify ecosystem.

The website was redesigned to reflect Amplify’s new premium SaaS identity

And clearly communicate product value. The new design positions Amplify as a modern, trustworthy construction management platform while guiding visitors smoothly from product discovery to lead generation.